Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t
Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.

 

Start your teavolution.

Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
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Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process

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Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t
Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process
Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t
Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process
Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process
Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process

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Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Stephanie Charles
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process
Company Profile What type of product or service are offered? Loose leaf teas-herbal, decaffeinated, fruit tea Tea Infusers-standard and artistic style How long have they been in business? One year out of the house as an online “boutique” tea shop. Has an basic website, a small Twitter, Facebook, and Instagram following. What do you hope to accomplish with the new product set? Sell high quality looseleaf teas in a package that has all you need brew a cup at home. When is the project due? 3 months. Audience Profile (Who is the target audience, and what they care about.) Describe the target audience (specifically for this product set) Women, Caucasian, healthy, middle-class and above, worldwide Age: 20 and up. What does the consumer/reader already think of products like this? The target audience has already been exposed to some sort of tea drinking, whether in bags or loose leaf. They know what it is and how a cup of tea is made. They will probably already know what kind of teas they like. They will think the package is clean, sleek and modern. Something they have never seen before but can imagine if the package is that cool then the product has to be as good. I want them to think that a lot of care and effort has been put into the growing and harvesting of the tea leaves and have been uniquely blended to their personal taste. I want them to see fresh when they see the packaging. The target audience who is trying this for the first time, because they want too or because they received it as a gift, should like the way it looks in the packaging and see that it is very simple to do to keep the consumer from loosing interest. They will have high expectations of the product “tasting” as good as the packaging conveys. Perception/Tone/Guidelines (How you want the target audience to respond to the new logo.) What colors would speak to the message/tone of the product set? (why?) I want a cool clean color pallett. Light blue, green, cream, and maybe one contrasting warm color, orange, rust, or mustard yellow. The package tie will be made of jute, leather twine, or someother organic type material. If you were the client trying to pursuade the consumer, what do you want them to think? We have a new, fresh, healthy tea perspective. It’s uniquely packaged to give you a variety of our flavors by allowing the consumer to pick which ones they have liked in the past of have decided they would like to try for the first time. The goal of our product is to give the consumer a package that includes everything they need, the tea, the infuser, and an easy step by step instruction card to guide them through the process of making the perfect cup of tea. What colors convey this idea?
What imagery conveys this idea? Some imagery would be serene, clean, bright, sunny. Maybe something beachy, a green field full of flowers, a mountain valley or lake. A bright fire with a cozy blanket and steamy mug. A single green health vibrant tea leaf with a teapot What fonts support the idea and message? Clean sans serif fonts. Thin and crisp.
What is the overall message you are trying to convey to the target audience? Our product new and fresh. Many health benefits-relaxing, good for digestion, low caffeine, wholseome. Safe for the whole family. It’s an excellent gift idea. It’s good for new and old tea drinkers. What is the most persuasive idea you can convey about the subject you’ve chosen? A cup of warm tea that is properly prepared with the freshest ingriendients can solve *most* of your problems Competitive Positioning (What it is that makes this company stand out from its competition?) What is the competition and how do they position themselves? Teavana- Sold in their own stores, online and at Starbucks. Sold in bottles on the shelf at supermarkets. Loosleaf teas, teabags, breville tea brewer, and tea ware sold a specialty retailer. Only sold in the US. http://www.teavana.com/us/en/home The Art of Tea-Online only. Specialt looseleaf teas, teabags, and monthly tea subscriptions. Available at their website and Amazon. http://www.artoftea.com Lipton-Sold in most mass market stores like Walmart and Target. Sold in large quantities to keep the prices lower. Not a quality based but the more they put themselves out there the more the consumer is likely to buy. https://www.lipton.com/us/en/our-teas/hot-tea/plain-black/loose-black-tea.html Twinnings- Available online and SOME mass market stores like Walmart. Smaller quatities . Relying on it’s strong history and brand identity to prompt the consumer. https://www.twiningsusa.com/our-products/form/loose-tea?utm_source=google&utm_medium=cpc&utm_content=twinnings%20loose%20leaf%20tea&utm_campaign=Twinings%20Branded%20Loose%20Tea&utm_term=Twinings%20Loose%20Leaf&gclid=Cj0KCQiA84rQBRDCARIsAPO8RFyYWXK9Xe7D-xdM_lTMmYVPLXAzYDqveXZ61b2w8fPWdvMwwPQ4RqEaAls6EALw_wcB Now that I had a pretty good idea of what I wanted to do for my “client” I started looking online at some of my competition’s websites and some shops on Etsy as well as various Pintrest boards for what is trendy right now. I tried to look at companies that were successful and well known as well as some that were smaller and a more boutiques feel.
As part of my final design I wanted to include a gift box for a set. It would include 3 flavors of tea and an infuser in one box so the person receiving the gift would be all set for making a perfect cup of tea. I also did some research for my point of sale display. I knew I would need something to hold my gift boxes as well as the individual tea packages. I knew I was going to have to morph some of my ideas I came across into one design.
Design is an evolution. What starts as one little idea unfolds into sometthing that you cannot predict. It goes through many interpretations before you finally have to just STOP and turn the project in. Even then it most likely is still not completely finished. Our designs are kind of like people growing and becoming better versions of ourselves. Over the two years I have learned to embrace the process of developing my ideas. Here is the process that I use to help with my design evolutions.t Considering the Client. When I was creating my branding and package for Fusion Life Tea I had a lot to consider. Building a precise brief really helped me narrow down my design choices. Here's a look at my design process for this project.
Sketches As I went through the sketching process I was thinking about a design that would be eye catching, the ease with which it could be produced, and a conceptual unity. Not only did I want there to be a color palette that carried through the whole design scheme but also a shape. When I finally decided on my box to be a pyramid shape I needed to decide what shape I wanted the individual packets of tea that would be carried on the inside to be. There are so may different containers out there for something that only needs to hold 1 ounce. Since the product was loose leaf tea I could put it inside something that would be fun as well. I decided on the triangle shaped packet with the cutout in the front so that the customer can see the tea inside. A lot of people who are purchasing this type of tea are very health conscious and I personally would love the special touch the little see through window would add. I didn’t discover this until later but that little window would be a key element to my whole design.
Once again, I wanted to carry the triangular pyramid shape through to my point of purchase. I wanted it to be eye catching. The next step was working with a color theme and a logo. Lots more sketching My original thoughts were to use a teapot pouring into a drip of some kind. Once I started laying it out though it was large and a little uncomfortable to work my name into, Fusion Life Tea. I ended up settling on just he simple drop with a leaf in it. Taking a clue from some of the big companies like Starbucks and Target with a simple icon sometimes less is more.
The Logo Then I moved onto an Illustrator file and started working with some typography along with my newly created icon I went through a couple of type designs. The first I felt wouldn’t be readable at a distance. I liked the second with the fun little vines on some of the letter but still readable. The last one was nice too but I felt the font was a little too plain. The second is where I settled. I like the color and the space that is left for my little icon.
Then it was time to comp! I went through a couple of comps. I sketched out the first one and got it all perfect and the as I put elements into my flat Illustrator file, I realized that the angles were going to be completely different in real life. After printing, cutting and folding my designs later I got the angles right on the flat design! Little tiny mini comps and ALL the notes I took until I got it right.
And this is where I ended up. A pretty blue see through window on the corner of the box along with a clear see through window into the little tea package. I love the colors and the concept came together really well after I tinkered with it a ton! I loved the hands on aspect and seeing it all come together in the end.
Process